SA Icons - The Calender

For photogragher Tom Roschi and graphic artists, Cathy Bell and Kim Johnston from Adelaide-based Detour Design, D-day is rapidly approaching. These three young South Australians have invested a lot of time and creative energy into the production of a new calendar which says as much about us as it does about them. The financial year calendar called South Australian Icons, is to be launched on Wednesday and the icon for July is the humble Frog Cake.

"It's a bit more quirky and it's definitely more South Australian...uhmm I don't believe it's done anywhere else in Australia".

But what of the pie-floater - it doesn't get a guernsey, and neither do the Crows, nor Port Power, instead the 36ers - as this creative trio search for a middle ground.

"These guys have done equally as well on a national basis"

Selecting twelve icons has been fraught with danger. Cathy admits the initial list went on and on, reflecting just how many images and products we all take for granted, but which are now a large part of our collective memory. If the calendar's a success, come October you'll be thinking Yo Yo biscuits, and Cathy will be spouting facts gleaned in researching this local icon.

"YoYo, or Arnotts, actually sell twenty million of these things in South Australia, only in South Australia".

"So we are YoYo fanatics?"

"We are YoYo fanatics"

And the same goes for Farmers Union Ice Coffee. Here the design team has opted for an Andy Warhol-like treatment of one of our favourite drinks. Come the heat of summer and you can plan your days with a Coopers in mind. Other icons featured include the ubiquitous Hills Hoist, for some the most functional of clotheslines, for others a blight on the Australian suburban landscape, but an icon nonetheless.

"These things that become more icons to us than perhaps we thought in the first place".

January, and it's a case of two icons for the price of one. The heritage listed Adelaide Oval scoreboard, featuring Don Bradman's highest Sheffield Shield score of three hundred and sixty nine runs against Tasmania in 1936. And from a living legend to one who sadly passed away earlier this year. They're all part of the South Australian Icons Calendar which is available from Imprints Bookstore in Hindley Street, for $39.95.

For more information you can email info@postcards-sa.com.au